Nigeria combines continental scale with youthful demographics and deep mobile reach. A fertile ground for rapid creative and digital monetization.

Population & youth: ~230 million people, projected to exceed 400 million by 2050; median age ~18.1.

Mobile market: Africa’s largest, ~150 million active cellular connections in early 2025 (≈64% of the population), enabling mobile-first consumer acquisition, streaming, gaming, fintech and creator commerce.

Policy momentum: Investment facilitation via the One-Stop Investment Centre (OSIC) and broader reforms (e.g., Business Facilitation Act), improving entry speed, transparency, and cost predictability.

Download the Investor Guide »